Small Business PR
For any small business owner or entrepreneur who wants to get more visibility and brand recognition without any PR experiences, the Small Business PR podcast is the place for you.
With untraditional yet proven strategies to help you hack your own PR and marketing without ads or agencies, this podcast will give you a roadmap to go from unknown to legendary, regardless of how "early" or "small" your business is.
Join us every week as our host, Gloria Chou, award-winning small business PR expert to thousands of entrepreneurs worldwide, helps you uncover your roadblocks, find your press-worthy angle, and unlock your greatest potential as the purpose-driven leader you already are.
With interviews with top-tier journalists, diverse founders, and purpose-driven subject experts, this podcast will be your rocket fuel to getting your brand in front of thousands of customers who like and trust you.
The best part? You don't need to have any "industry connections" or a huge budget to position yourself as the sought-after industry authority you know you are!
Join us for the #1 PR Masterclass to learn the 3 step method to landing media features in 30 days at www.gloriachoupr.com/masterclass
Episodes
186 episodes
New to PR? 3 Ways to Get the Media's Attention
Want to land media coverage without hiring a PR agency, paying for ads, or having industry connections? In this episode, PR expert Gloria Chou shares the exact framework that has helped thousands of small business owners get featured in For...
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Episode 184
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10:36
How to Track Exactly Where Your Buyers Are Coming From w/ Kelsey Silver
Still guessing that your customers are probably coming from Instagram? You’re not alone—and you might be missing critical insights that could transform your sales.In this value-packed episode, Gloria chats with Kelsey Silver, a licensed ...
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24:48
Avoid These 3 Costly Mistakes When Hiring an Ad Agency w/ Zach Spuckler
In this no-fluff, straight-talking episode of Small Business PR, host Gloria Chou sits down with seasoned ads expert and agency owner Zach Spuckler of Heart, Soul & Hustle to answer one of the most common (and costly) ques...
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40:27
How To Get Featured In Mother's Day Gift Guides
Want your product featured in Mother’s Day gift guides but don’t know where to start? In this episode, I break down proven PR strategies to pitch journalists, stand out in a crowded inbox, and land free media coverage—all without hiring a PR ag...
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20:44
PR on a Budget: Free Tools to Get Your Brand Featured w/ Swapna Patel
Want to land media coverage without hiring a pricey PR agency? This episode breaks down the best free PR tools and media pitching strategies to help you connect with journalists, craft compelling pitches, and get featured in top publications. W...
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38:24
3 Ways to Grow Your Email List Using PR w/Liz Wilcox
Looking to grow your email list without spending on ads? PR expert Liz Wilcox reveals three powerful strategies to attract subscribers using media coverage and publicity. Learn how to turn press features into email sign-ups, boost brand credibi...
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22:10
Lessons I Learned From Scaling To 7 Figures
Discover the painful lessons I’ve learned, the hard truths I’ve faced, and the invaluable insights I’ve gained while growing my online business. From tackling digital marketing challenges and boosting social media engagement to building a susta...
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27:04
Secret to Product Photos That Sell w/ Lyrik Fryer
Are your product photos failing to convert casual scrollers into paying customers? In this episode, product photography expert Lyrik Fryer reveals must-know techniques for capturing attention, building brand trust, and showcasing your product’s...
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Episode 178
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25:44
Email Mistakes Killing Your Open Rates (and How to Fix Them) w/ Michael Barber
Massive changes are reshaping email marketing in 2024! From evolving privacy regulations to Apple and Google’s new email categorization rules and stricter spam filters, these updates are directly affecting your email open rates, click-through r...
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Episode 177
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36:12
3 Best AI Tools to Get Featured in the Media
Are you a founder, expert, or small business owner struggling to get media coverage without breaking the bank on PR agencies? This comprehensive guide reveals the top 3 AI-powered PR tools that are revolutionizing media outreach in 2024. Whethe...
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Episode 176
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13:28
5 Simple Email Tweaks to Increase Sales w/ Anita Siek
Struggling to turn your email marketing into actual sales conversions? In this episode of Small Business PR, copywriting expert Anita Siek reveals five powerful email copywriting hacks that can instantly boost your email open rates, engagement,...
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Episode 175
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27:57
Why Losing Followers is the Best Thing for Your Brand
I’ve been shadowbanned again, and honestly? It doesn’t bother me. In this episode, I’m sharing why I’m embracing my core values, showing up authentically, and letting go of followers who aren’t aligned with my mission. If you’ve ever felt press...
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Episode 174
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14:27
3 Golden Rules for E-Commerce Brands
If you own an e-commerce store or have just launched a product, understanding these three essential truths can make all the difference between staying stagnant and achieving rapid growth. Whether you're just starting out or scaling quickly, the...
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Episode 173
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19:34
Why the Old Way of Marketing Is Dead (and What to Do Instead) w/ Veronica Romney
The old way of marketing is dead—here’s what works now. In this episode, Veronica Romney reveals how Identity Marketing can help you build a loyal, purpose-driven tribe of buyers in a post-COVID world. Learn why transactional tactics no longer ...
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Episode 172
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26:27
3 Must-Haves to Boost SEO This Year w/ Laura Jawad
Struggling to get your website noticed? With all the changes in tech, privacy, search, and AI, learn the 3 must-haves for improving your SEO and driving more traffic in 2025 with expert Laura Jawad. This episode breaks down simple, actionable t...
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Episode 171
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22:17
Why This Year Changed Everything For Me (Part 2)
In this raw and vulnerable episode, I'm unpacking the biggest lessons from my last year - from using grief to heal my relationship with my immigrant mom, to finally breaking free from toxic "grow at all costs" hustle culture. We'll di...
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Episode 170
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17:16
Why This Year Changed Everything For Me (Part 1)
In this raw and vulnerable episode, I'm unpacking the biggest lessons from my last year - from using grief to heal my relationship with my immigrant mom, to finally breaking free from toxic "grow at all costs" hustle culture. We'll dive deep in...
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22:00
What Grief Taught Me About Business And Life
In this powerful episode, I join grief coach AmarAtma to explore how grief transforms our approach to business and life. We'll share raw, unexpected lessons about resilience, connection, and finding meaning through healing. Our conversation goe...
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44:30
How To Make An Annual Plan That Works w/ Frenchie Ferenczi
Thinking about planning your year and analyzing your business so you can set yourself up for success for the next year? A to-do list is not a plan, so today my guest will show you exactly how to start and make an annual plan that actually stick...
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Episode 166
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34:12
5 Toxic AF Marketing Tactics I'm Calling Out
Tired of the endless "buy now or die" countdowns? The fake scarcity? Those "secret" masterminds that cost more than a car? 🙄 In this episode, I'm calling out the toxic marketing tactics that are manipulating small business owners and sharing wh...
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Episode 165
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19:53
How To Get Featured In Q4/Q1
End of year and beginning of year are GREAT times to get featured using trends, yearly recaps, predictions and more--journalists and media outlets LOVE these stories and I'm sharing with you how you can leverage these methods to get your produc...
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Episode 164
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16:14
5 Ways to Increase Revenue This Holiday Season with Tracy Matthews
The holidays are a great time to make extra sales and you'll hear 5 PROVEN ways you can increase revenue without ads or social media with simple actionable steps you can take today!Here’s What We Cover In the Episode and More:...
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Episode 163
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27:18
Don't Make These Three Mistakes If You Want PR for Your Business
From helping thousands of small businesses get featured in the hottest gift guides and magazines and podcasts, here are the 3 things you need to know to get PR success for your business!Here’s What We Cover In the Episode and ...
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Episode 162
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10:47
How to Get Your Products into Top Wholesalers Like Faire w/ Moni Ainslie
Get insider tips on getting your products into major wholesale marketplaces like Faire! Learn how to make your listings stand out, draw in buyers, and use seasonal trends to drive sales. If you’re a small business aiming to grow in wholesale, t...
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Episode 161
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30:18
What a Shopping Editor Looks For in Products to Feature with Neha Tandon
Ever wondered what a shopping editor looks for in products to feature in a story? This episode is a must listen if you want to get featured in top tier media so you can get in front of more customers this holiday season and get more sales.<...
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Episode 160
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35:08