Small Business PR
For small business owners and product founders who want to land organic PR, gift guide and podcast features, and show up in AI search—without ads or agencies.
The brands getting organic media coverage now are the ones that will show up in those AI recommendations, and own AI search visibility and AEO (answer engine optimization) before it gets saturated.
Shopify, Etsy, and other shopping sites are continuously being integrated with ChatGPT, and we’re making organic PR and marketing accessible to everyday small business owners, WOC and BIPOC founders, navigating this new era of AI search and SEO.
Start pitching gift guide editors, TV and podcast hosts, and journalists all year round—so your products show up when customers search for what you sell. No PR experience, connections, or big budget required.
Join us weekly as host Gloria Chou, the #1 small business PR coach, shares untraditional PR and AI visibility strategies with interviews from top-tier journalists, diverse founders, and online business experts.
Get her free AI visibility prompts and PR training you won’t find anywhere else.
Episodes
260 episodes
SEO vs AEO vs GEO: How to Get Your Products Found by Google and AI in 2026
SEO Isn’t Enough: How to Get Your Small Business Found + Recommended by AIYour next customer may not find you on Instagram or even traditional Google search. They may ask ChatGPT or another AI tool what to buy—and your brand needs...
How to get your products on TV with Amy Goodman - Part 2
What actually happens after you send a journalist a pitch? And what does it take to become the kind of source they come back to again and again? With 23+ years of experience as a TV correspondent and journalist, Amy takes us behind ...
How to get your products on TV with Amy Goodman - Part 1
What actually makes a journalist choose your product for TV — and what makes them immediately pass?In this episode, I’m joined by Amy Goodman, a veteran TV journalist with 20+ years of media experience who currently contrib...
How to Pitch Your Product for Gift Guides with Shopping Editor Emily Cieslak
Want to get your product featured in a holiday gift guide, shopping roundup, or product recommendation article?In this episode, Gloria Chou sits down with shopping editor and journalist Emily Cieslak to break down what actually ma...
How to Get Your Product Featured in Gift Guides: Your Most Common Questions Answered
Want to get your product featured in holiday gift guides, product roundups, and online magazines — without paying for ads or hiring a PR agency?In this episode of the Small Business PR Podcast, PR expert Gloria Chou breaks down ho...
How to Get Your Product Featured in Gift Guides: PR Dos & Don’ts
Want to get your product featured in holiday gift guides, product roundups, and online publications?In this episode, PR coach Gloria Chou breaks down how small business owners and product-based brands can pitch journalists and ...
How to Make More Product Sales This Q4 with Jacqueline Snyder
How do you prepare your product-based business for Q4 before the holiday rush begins? In this episode, Gloria Chou talks with Jacqueline Snyder, founder of The Product Boss, about using slower months to audit your bestsellers, identify y...
How to Get Your Product Into Retail Stores with Alli Ball
Want to get your product into retail stores but don’t know how to find buyers, pitch them, or prove your brand is retail-ready?In this episode of Small Business PR, Gloria Chou sits down with Alli Ball, founder of Food Biz Wiz<...
Exploring Psychedelics, Personal Healing, and Entrepreneurship
How much of the way you run your business is shaped by patterns you learned long before becoming an entrepreneur?In this deeply personal episode, we explore the connection between personal healing, psychedelic experiences, entrepreneu...
How to use trends and seasonality to get featured in magazines w/Ruby McAuliffe Ford-Dunker
How do products actually get featured in magazines year-round—not just during the holidays?In this episode, Gloria sits down with Ruby McAuliffe Ford-Dunker, freelance journalist whose work has appeared in Vogue, ELLE, M...
How products can get featured in magazines w/Yasmine Singh
Ever wonder how products actually get featured in BuzzFeed, Bustle, MSN, and other major publications?In this episode, Gloria sits down with freelance shopping writer Yasmine Singh, whose work has appeared in BuzzFeed, Bustle, ...
How to Get ChatGPT to Recommend Your Business
What if the reason you're not getting more sales isn't your website... it's that ChatGPT doesn't know you exist?Millions of people now ask ChatGPT, Claude, Gemini, and Perplexity which products, services, and businesses they shoul...
Why ChatGPT Isn't Recommending Your Small Business (And How to Fix It)
Your website traffic is dropping. Instagram reach is unpredictable. And customers are increasingly asking ChatGPT, Claude, Gemini, and Google AI what to buy instead of clicking through search results.So why isn't AI recommending your<...
How to Find Fresh PR Angles Journalists Actually Want to Cover
Think your story has already been covered? That doesn't mean you've missed your chance to get featured.I recently interviewed veteran TV correspondent Amy Goodman, whose 25 years in media include work with shows like Good Morn...
Gift Guide PR: 10 Most Common Questions Answered by Shopping Editors
🎁 Want Your Product Featured in Holiday Gift Guides?What do shopping editors really want when they're putting together holiday gift guides?In this episode, you'll hear shopping editors from Forbes, the New York Post, B...
How to Pitch Journalists: Entrepreneur Editor-in-Chief Jason Feifer Shares What Actually Works
In this episode, Gloria sits down with Jason Feifer, Editor-in-Chief of Entrepreneur Magazine, bestselling author of Build for Tomorrow, and host of two top podcasts, to pull back the curtain on what editors are really lo...
How to Get Your Product Into Holiday Gift Guides (Gift Guide Editor Shares What Works)
Want to get your product featured in holiday gift guides, product roundups, and shopping articles without hiring a PR agency?In this episode, Gloria sits down with shopping expert, journalist, and gift guide editor Trae Bodge
5 PR Pitch Hacks That Get Journalists to Open Your Emails
Want more journalists to actually read your pitches?In this episode, Gloria Chou shares 5 simple but powerful PR strategies that can help increase your email open rates and improve your chances of landing media coverage.You...
From Chatbot to Coworker: How Founders Use AI to Get Found and Recommended
Most business owners are still using AI like a chatbot.They ask ChatGPT or Claude to write a caption, draft an email, or brainstorm ideas, then move on to the next task.But that's not where the biggest time savings happen.I...
Why Most Small Business Owners Stay Invisible in 2026
Most small business owners do not have an information problem anymore.They have a visibility problem.In this episode, Gloria Chou shares the hard truth many founders need to hear in 2026: no amount of consuming content, sav...
5 Toxic AF Marketing Tactics I'm Calling Out
Tired of the fake urgency, manipulative countdown timers, and “buy now or your business will fail” energy?In this re-aired episode of the Small Business PR Podcast, Gloria Chou breaks down the toxic marketing tactics hurting small busine...
AI for Ecommerce: What’s Actually Working Right Now
What happens when AI makes it easier than ever to start a business… but harder than ever to build trust?In this episode of Small Business PR, Gloria sits down with 7 figure e-commerce founder and Online Store Succ...
How to Pitch Beauty Editors (And Why Most PR Pitches Get Ignored) w/ Aimee Simeon
You’ve probably heard it before:“Make it go viral.” “Jump on trends.” “Say more. Add more. Do more.”But if you’re trying to pitch editors, get featured in magazines, or land PR for your small busine...
The Business Advice I Refused to Follow (Part 2): What Actually Worked Instead
You’ve heard the advice. Be everywhere. Say yes. Do more.I followed it… until I didn’t.In Part 2, I’m sharing the popular business advice I chose to reject and what actually worked instead — not just ...
The Business Advice I Refused to Follow (And What I Did Instead) - Part 1
Ever feel like you’re doing everything “right” in your business… and it still doesn’t feel right?You’ve followed the advice. Joined the masterminds. Taken the courses. Tried the strategies everyone swears by. And yet… something ...