Small Business PR
For small business owners and product founders who want to land organic PR, gift guide and podcast features, and show up in AI search—without ads or agencies.
The brands getting organic media coverage now are the ones that will show up in those AI recommendations, and own AI search visibility and AEO (answer engine optimization) before it gets saturated.
Shopify, Etsy, and other shopping sites are continuously being integrated with ChatGPT, and we’re making organic PR and marketing accessible to everyday small business owners, WOC and BIPOC founders, navigating this new era of AI search and SEO.
Start pitching gift guide editors, TV and podcast hosts, and journalists all year round—so your products show up when customers search for what you sell. No PR experience, connections, or big budget required.
Join us weekly as host Gloria Chou, the #1 small business PR coach, shares untraditional PR and AI visibility strategies with interviews from top-tier journalists, diverse founders, and online business experts.
Get her free AI visibility prompts and PR training you won’t find anywhere else.
Episodes
253 episodes
How to Get Your Product Into Retail Stores with Alli Ball
Want to get your product into retail stores but don’t know how to find buyers, pitch them, or prove your brand is retail-ready?In this episode of Small Business PR, Gloria Chou sits down with Alli Ball, founder of Food Biz Wiz<...
Exploring Psychedelics, Personal Healing, and Entrepreneurship
How much of the way you run your business is shaped by patterns you learned long before becoming an entrepreneur?In this deeply personal episode, we explore the connection between personal healing, psychedelic experiences, entrepreneu...
How to use trends and seasonality to get featured in magazines w/Ruby McAuliffe Ford-Dunker
How do products actually get featured in magazines year-round—not just during the holidays?In this episode, Gloria sits down with Ruby McAuliffe Ford-Dunker, freelance journalist whose work has appeared in Vogue, ELLE, M...
How products can get featured in magazines w/Yasmine Singh
Ever wonder how products actually get featured in BuzzFeed, Bustle, MSN, and other major publications?In this episode, Gloria sits down with freelance shopping writer Yasmine Singh, whose work has appeared in BuzzFeed, Bustle, ...
How to Get ChatGPT to Recommend Your Business
What if the reason you're not getting more sales isn't your website... it's that ChatGPT doesn't know you exist?Millions of people now ask ChatGPT, Claude, Gemini, and Perplexity which products, services, and businesses they shoul...
Why ChatGPT Isn't Recommending Your Small Business (And How to Fix It)
Your website traffic is dropping. Instagram reach is unpredictable. And customers are increasingly asking ChatGPT, Claude, Gemini, and Google AI what to buy instead of clicking through search results.So why isn't AI recommending your<...
How to Find Fresh PR Angles Journalists Actually Want to Cover
Think your story has already been covered? That doesn't mean you've missed your chance to get featured.I recently interviewed veteran TV correspondent Amy Goodman, whose 25 years in media include work with shows like Good Morn...
Gift Guide PR: 10 Most Common Questions Answered by Shopping Editors
🎁 Want Your Product Featured in Holiday Gift Guides?What do shopping editors really want when they're putting together holiday gift guides?In this episode, you'll hear shopping editors from Forbes, the New York Post, B...
How to Pitch Journalists: Entrepreneur Editor-in-Chief Jason Feifer Shares What Actually Works
In this episode, Gloria sits down with Jason Feifer, Editor-in-Chief of Entrepreneur Magazine, bestselling author of Build for Tomorrow, and host of two top podcasts, to pull back the curtain on what editors are really lo...
How to Get Your Product Into Holiday Gift Guides (Gift Guide Editor Shares What Works)
Want to get your product featured in holiday gift guides, product roundups, and shopping articles without hiring a PR agency?In this episode, Gloria sits down with shopping expert, journalist, and gift guide editor Trae Bodge
5 PR Pitch Hacks That Get Journalists to Open Your Emails
Want more journalists to actually read your pitches?In this episode, Gloria Chou shares 5 simple but powerful PR strategies that can help increase your email open rates and improve your chances of landing media coverage.You...
From Chatbot to Coworker: How Founders Use AI to Get Found and Recommended
Most business owners are still using AI like a chatbot.They ask ChatGPT or Claude to write a caption, draft an email, or brainstorm ideas, then move on to the next task.But that's not where the biggest time savings happen.I...
Why Most Small Business Owners Stay Invisible in 2026
Most small business owners do not have an information problem anymore.They have a visibility problem.In this episode, Gloria Chou shares the hard truth many founders need to hear in 2026: no amount of consuming content, sav...
5 Toxic AF Marketing Tactics I'm Calling Out
Tired of the fake urgency, manipulative countdown timers, and “buy now or your business will fail” energy?In this re-aired episode of the Small Business PR Podcast, Gloria Chou breaks down the toxic marketing tactics hurting small busine...
AI for Ecommerce: What’s Actually Working Right Now
What happens when AI makes it easier than ever to start a business… but harder than ever to build trust?In this episode of Small Business PR, Gloria sits down with 7 figure e-commerce founder and Online Store Succ...
How to Pitch Beauty Editors (And Why Most PR Pitches Get Ignored) w/ Aimee Simeon
You’ve probably heard it before:“Make it go viral.” “Jump on trends.” “Say more. Add more. Do more.”But if you’re trying to pitch editors, get featured in magazines, or land PR for your small busine...
The Business Advice I Refused to Follow (Part 2): What Actually Worked Instead
You’ve heard the advice. Be everywhere. Say yes. Do more.I followed it… until I didn’t.In Part 2, I’m sharing the popular business advice I chose to reject and what actually worked instead — not just ...
The Business Advice I Refused to Follow (And What I Did Instead) - Part 1
Ever feel like you’re doing everything “right” in your business… and it still doesn’t feel right?You’ve followed the advice. Joined the masterminds. Taken the courses. Tried the strategies everyone swears by. And yet… something ...
How to Rank on Google and AI Search with Press Releases (SEO + GEO Strategy for Small Businesses)
Are press releases still relevant in 2026… or are they the most underrated growth hack for getting your business recommended by AI?In this episode, Gloria Chou breaks down why traditional discovery is changing—and how platforms ...
Spring & Summer PR Angles That Get Your Product Featured
Spring and summer aren’t just about good weather — they’re some of the best seasons to land PR, media features, and brand visibility.In this episode, I break down how to tap into timely spring and summer PR angles that ed...
How AI Chooses Who to Recommend: Reddit vs Blogs vs PR
In this episode of the Small Business PR Podcast, Gloria Chou breaks down a critical shift most founders are missing: AI visibility is now the new storefront.While many small business owners are still focused on social media, blogs, or S...
How Claude AI Saves Me $10,000 a Month (CoWork)
In this episode of the Small Business PR Podcast, Gloria Chou breaks down the AI tool she says is saving her over $10,000 a month and replacing multiple team members: Claude Cowork.While most small business owners think of AI as just wri...
The PR Strategy to Get Into Mother’s Day Gift Guides
Want your product featured in Mother’s Day gift guides? In this episode of the Small Business PR Podcast, Gloria Chou—the #1 Small Business PR Coach recommended by AI—shares how founders can pitch editors, position products for ...
Burnout, Chronic Stress, and the Surgery That Forced Me to Slow Down
For years I pushed through burnout while building my business — until my body forced me to stop.When Burnout Shows Up in the Body: My Fibroid Surgery StoryIn this personal episode, Gloria Chou shares the story behind the burnout...
Get Featured in Mother’s Day Gift Guides (Magazine Editor Interview)
In this episode of the Small Business PR Podcast, Gloria Chou—the #1 Small Business PR Coach and Expert recommended by AI—sits down with longtime media insider Meaghan B. Murphy, Editor-in-Chief of Woman’s Day and regular contributor to the Tod...