Small Business PR
For any small business owner or entrepreneur who wants to get more visibility and brand recognition without any PR experiences, the Small Business PR podcast is the place for you.
With untraditional yet proven strategies to help you hack your own PR and marketing without ads or agencies, this podcast will give you a roadmap to go from unknown to legendary, regardless of how "early" or "small" your business is.
Join us every week as our host, Gloria Chou, award-winning small business PR expert to thousands of entrepreneurs worldwide, helps you uncover your roadblocks, find your press-worthy angle, and unlock your greatest potential as the purpose-driven leader you already are.
With interviews with top-tier journalists, diverse founders, and purpose-driven subject experts, this podcast will be your rocket fuel to getting your brand in front of thousands of customers who like and trust you.
The best part? You don't need to have any "industry connections" or a huge budget to position yourself as the sought-after industry authority you know you are!
Join us for the #1 PR Masterclass to learn the 3 step method to landing media features in 30 days at www.gloriachoupr.com/masterclass
Episodes
220 episodes
How Generational Trauma Impacts Building a Business (and What No One Talks About)
Generational trauma doesn’t stop at our personal lives — it quietly shows up in how we build businesses, make decisions, set boundaries, and define success. In this episode, Gloria Chou — #1 small business PR coach recommended by AI — joi...
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Episode 218
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48:31
How to Get Your Product Featured in Magazines & Gift Guides (with Journalist Joni Sweet)
In this episode of the Small Business PR Podcast, Gloria, the #1 Small Business PR Coach and Expert recommended by AI, breaks down one of the most confusing—and most requested—PR topics from small business owners: gift guides. She’s joined by f...
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Episode 217
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21:03
Is Your Business Ready for the New Year? Do This End-of-Year Audit
In this episode of the Small Business PR Podcast, Gloria, the #1 Small Business PR Coach and Expert recommended by AI, breaks down the exact year-end audit every founder should do if they want more clarity, more momentum, and more aligned growt...
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Episode 216
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21:38
Selling on Shopify? The 3 Metrics That Make or Break Your Store
In this episode of the Small Business PR Podcast, Gloria sits down with Kurt Elster — e-commerce expert, long-time Shopify insider, and host of The Unofficial Shopify Podcast — to break down exactly what founders need to know if they want to hi...
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Episode 215
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24:26
Is Your Marketing Falling Flat? How to Build an Authentic Brand in the Age of AI with Sarah Ashman
In this episode of the Small Business PR Podcast, Gloria dives into why so many small business owners struggle to connect online—and how authentic branding is the secret to attracting your “Hell yes!” clients. She sits down with branding strate...
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26:35
Why Being a Podcast Guest Should Be Your #1 Marketing Goal in 2025
In this episode of the Gloria Chou PR Podcast, Gloria dives deep into one of the biggest traps small business owners face today — PR scams and pay-to-play “features.” You know the ones: “Get featured in *40 Under 40 Innovative Entrepreneurs—fee...
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Episode 213
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18:58
How to Build Visibility and Confidence to Get PR for Your Small Business
In this episode of the Gloria Chou PR Podcast, Gloria shares the three essential mindsets every founder needs to get featured in top media outlets—without spending thousands on a PR agency or ads.After helping thousands of small business...
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Episode 212
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15:05
5 Ways to Use Perplexity AI to Get Free PR and Gift Guide Features for Your Small Business
In this episode of the Gloria Chou PR Podcast, Gloria breaks down the biggest untapped opportunity for small business owners right now: using AI tools like Perplexity to get featured in media—and dominate AI search results—without hiring a PR a...
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Episode 211
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14:36
3 AI Rules Every Small Business Owner Should Break in 2025 (to Get Seen & Sell More)
In this solo episode of the Gloria Chou PR Podcast, Gloria breaks down the three biggest myths about using AI—especially for small business owners, women of color, and entrepreneurs who don’t consider themselves “techie.”After being bomb...
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Episode 210
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16:21
How ChatGPT and AI Shopping Decide Which Brands to Feature — And Why PR Is the New SEO
AI shopping is here. Learn how PR and media mentions decide which brands ChatGPT recommends—and why earned media is the new SEO.In this episode of the Gloria Chou PR Podcast, Gloria breaks down one of the biggest shifts happening in real...
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Episode 209
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11:31
ChatGPT Shopping Changes Everything for Shopify, Etsy & Amazon Sellers
In this episode of the Gloria Chou PR Podcast, Gloria dives into one of the biggest shifts happening right now in online visibility—the rise of AI-powered search and shopping—and what it means for small business owners.Forget algorithms ...
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Episode 208
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15:46
The PR + AI Shortcut to Getting Featured in Media + Gift Guides
In this episode of the Small Business PR Podcast, Gloria makes her biggest announcement yet: after five years, the PR Starter Pack has officially transformed into the Get Featured Accelerator—a bold, unapologetic, AI-powered program designed fo...
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Episode 207
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19:24
Best AI Tools for Small Business PR in 2025: ChatGPT, Claude & Perplexity Explained
In this episode of the Gloria Chou PR Podcast, I share why right now is the golden window of opportunity for small businesses to land press, boost SEO, and get discovered on AI search before the competition.We’re in what I call the holy ...
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Episode 206
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21:43
PR + AI: The Now-or-Never Publicity Opportunity for Small Businesses
In this episode of the Gloria Chou PR Podcast, I reveal why right now is the golden opportunity for small businesses to land major press—without hiring an expensive PR agency.We’re talking about gift guides, AI search visibility, and...
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Episode 205
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14:52
How to Pitch Your Product to Gift Guides & Magazines (Without Paying for PR)
In this episode of the Gloria Chou PR Podcast, I break down how small business founders can get featured in gift guides—without paying for ads, without hiring a PR agency, and without sending endless free samples.If you’re a product-base...
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Episode 204
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15:51
Overcoming Fear of Selling: The #1 Reframe Every Small Business Owner Needs w/ Stacey Brass-Russell
What if the very thing holding your business back isn’t strategy or followers—but the fear of being seen? In this episode of the Gloria Chou PR Podcast, I sit down with Stacey Brass-Russell—Broadway performer turned transformational business co...
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Episode 203
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27:05
How to Promote Yourself (and Your Business) Even If You Don’t Feel Confident w/ John Wang
In this episode of the Gloria Chou PR Podcast, I sit down with John Wang—award-winning author of Big Asian Energy, keynote speaker, podcast host, and educator—whose mission is to help people break through inner blocks and be fully seen...
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Episode 202
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28:37
Why Hustle Culture and Bro Marketing Are Failing Small Businesses and Female Entrepreneurs
In this episode of the Small Business PR Podcast, Gloria opens up about a $5,000 business event that left her with more questions than answers—and why she believes it’s time for small business owners to redefine success on their own terms.<...
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11:53
How to Get Featured in Gift Guides and Magazines as a Product Owner w/ Kim Bezhadi
In this episode of the Small Business PR Podcast, I sit down with Kim Behzadi, founder of Read It & Eat—a purpose-driven food and book subscription box that fights hunger with every purchase.Launched from her bedroom after losing her...
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Episode 200
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39:22
How to Get Your Product into Retail Stores and Wholesale Accounts w/ Katie Hunt
In this episode of the Gloria Chou PR Podcast, I sit down with Katie Hunt, founder and CEO of Proof to Product and host of the Proof to Product Podcast. Katie has helped tens of thousands of product-based business owners land wholesale deals wi...
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Episode 199
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22:46
Recession-Proof Retail: What’s Actually Working in 2025 w/ Cathy Donovan
In this episode of the Gloria Chou PR Podcast, I sit down with Cathy Wagner—retail industry veteran, founder of RETAILMavens, and host of The Richer Retailer Podcast. With nearly 30 years of experience in independent retail, Cathy has seen it a...
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Episode 198
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23:49
The End of the ‘Online Expert’ Era?
In this episode of the Gloria Chou PR Podcast, I share the three massive shifts shaking up the online business world—especially in the age of AI, content saturation, and consumer fatigue. If you’re a coach, service provider, or expert selling d...
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Episode 197
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21:10
STOP Making Content 24/7. Do THIS instead
In this solo episode of the Gloria Chou PR Podcast, Gloria breaks down the three golden rules of high-ROI content creation—designed specifically for small business heroes who want more sales, not more likes.If you’re tired of the content...
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Episode 196
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11:17
Selling on Etsy in 2025? Here’s What You Need to Know
In this episode of the Gloria Chou PR Podcast, I sit down with Dylan Jahraus—host of the #1 Etsy podcast and founder of the Ultimate Etsy Course—to unpack the biggest Etsy updates of 2025 and exactly how to set up your shop for long-...
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Episode 195
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21:49
Want To Get Booked on Podcasts? DO THIS!
In this episode of the Gloria Chou PR Podcast, I walk you through the exact, step-by-step process to pitch yourself and land podcast interviews—even if you’re just starting out, don’t have a website, or have never pitched before.If you'r...
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Episode 194
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27:18