Small Business PR
For small business owners and product founders who want to land organic PR, gift guide and podcast features, and show up in AI search—without ads or agencies.
The brands getting organic media coverage now are the ones that will show up in those AI recommendations, and own AI search visibility and AEO (answer engine optimization) before it gets saturated.
Shopify, Etsy, and other shopping sites are continuously being integrated with ChatGPT, and we’re making organic PR and marketing accessible to everyday small business owners, WOC and BIPOC founders, navigating this new era of AI search and SEO.
Start pitching gift guide editors, TV and podcast hosts, and journalists all year round—so your products show up when customers search for what you sell. No PR experience, connections, or big budget required.
Join us weekly as host Gloria Chou, the #1 small business PR coach, shares untraditional PR and AI visibility strategies with interviews from top-tier journalists, diverse founders, and online business experts.
Get her free AI visibility prompts and PR training you won’t find anywhere else.
Small Business PR
AI for Ecommerce: What’s Actually Working Right Now
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What happens when AI makes it easier than ever to start a business… but harder than ever to build trust?
In this episode of Small Business PR, Gloria sits down with 7 figure e-commerce founder and Online Store Success podcast host Jodie Minto to talk about what’s actually working for product brands in 2026 — from AI generated content and influencer marketing to trust, messaging, customer connection, and why so many brands are blending together online.
This is a grounded, honest conversation for small business owners who feel overwhelmed by AI, exhausted by content creation, or worried that everything online is starting to sound the same.
Inside this episode:
• how AI is changing e-commerce and online marketing
• why “perfect” brands are struggling to connect
• the trust crisis happening online right now
• how fake AI brands and copycat products are hurting customer trust
• what actually makes people buy from small businesses today
• how to use ChatGPT and AI tools without sounding robotic
• the difference between influencers who drive sales vs creators who make content
• why messaging clarity matters more than constantly creating new content
• the surprising content trends working right now on Instagram and TikTok
• how repetition helps brands get discovered in AI search and ChatGPT
• why human connection is becoming the biggest competitive advantage in business
Jodie also shares:
• the exact mistakes small business owners are making with AI generated content
• why audiences are craving more humanity, personality, and emotional connection
• how brands can stand out without becoming louder or more “salesy”
• what she believes the future of AI and small business looks like
If you’re a Shopify founder, Etsy seller, creator, coach, product based business owner, or anyone trying to grow a business online without losing your voice in the process — this episode is for you.
Want to get featured in media, build credibility, and grow your visibility—without hiring a PR agency?
In my free PR Secrets Masterclass, I walk you through the exact system small business owners use to land press, get into gift guides, and become known in their industry—without connections or expensive retainers.
Register here:
www.gloriachoupr.com/masterclass
- Join the Small Biz PR Facebook Group to get the best PR Tips
- DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
- Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
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