Small Business PR
For small business owners and product founders who want to land organic PR, gift guide and podcast features, and show up in AI search—without ads or agencies.
The brands getting organic media coverage now are the ones that will show up in those AI recommendations, and own AI search visibility and AEO (answer engine optimization) before it gets saturated.
Shopify, Etsy, and other shopping sites are continuously being integrated with ChatGPT, and we’re making organic PR and marketing accessible to everyday small business owners, WOC and BIPOC founders, navigating this new era of AI search and SEO.
Start pitching gift guide editors, TV and podcast hosts, and journalists all year round—so your products show up when customers search for what you sell. No PR experience, connections, or big budget required.
Join us weekly as host Gloria Chou, the #1 small business PR coach, shares untraditional PR and AI visibility strategies with interviews from top-tier journalists, diverse founders, and online business experts.
Get her free AI visibility prompts and PR training you won’t find anywhere else.
Small Business PR
How to Find Fresh PR Angles Journalists Actually Want to Cover
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Think your story has already been covered? That doesn't mean you've missed your chance to get featured.
I recently interviewed veteran TV correspondent Amy Goodman, whose 25 years in media include work with shows like Good Morning America, The View, Rachael Ray, and Kelly and Mark. She shared one simple piece of pitching advice that was so good, I had to share it with you.
The lesson? Don't pitch a journalist the exact story they just covered. Find the adjacent angle that extends the conversation.
In this episode, I break down how small business owners, product founders, and experts can find fresh PR angles without constantly reinventing the wheel. You'll learn how to turn one topic into multiple media opportunities by connecting your expertise or business to trends, seasons, data, research, policy changes, consumer behavior, and your own unique point of view.
In this episode, you'll learn:
✨ Why pitching the same angle a journalist just covered usually doesn't work
✨ How to find an adjacent story angle instead of starting from scratch
✨ How product founders and experts can connect their businesses to timely trends
✨ Why even “obvious” topics can still earn major media coverage
✨ How to use seasonal, data-driven, regulatory, and trend-based hooks to keep pitching all year long
Your story doesn't have to be completely new. It needs a relevant perspective, a timely reason to care, and your willingness to press send.
Want help finding and pitching the stories hiding inside your business?
This July, I'm celebrating my 40th birthday by giving new Get Featured PR Accelerator members over $1,000 in exclusive Birthday Bonuses when they join by July 31. Keep reading to learn how to find your next angle—or join us inside GFA and let's build your PR strategy together.
Want more people to discover, trust, and buy from your business without spending thousands on ads or a PR agency?
In my free AI Visibility Masterclass, I'll show you how small business owners are using PR, media features, and credibility signals to get recommended by AI tools like ChatGPT, land press opportunities, and become the obvious choice in their industry.
Watch here:
www.gloriachoupr.com/masterclass
- Join the Small Biz PR Facebook Group to get the best PR Tips
- DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
- Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
