Small Business PR
For small business owners and product founders who want to land organic PR, gift guide and podcast features, and show up in AI search—without ads or agencies.
The brands getting organic media coverage now are the ones that will show up in those AI recommendations, and own AI search visibility and AEO (answer engine optimization) before it gets saturated.
Shopify, Etsy, and other shopping sites are continuously being integrated with ChatGPT, and we’re making organic PR and marketing accessible to everyday small business owners, WOC and BIPOC founders, navigating this new era of AI search and SEO.
Start pitching gift guide editors, TV and podcast hosts, and journalists all year round—so your products show up when customers search for what you sell. No PR experience, connections, or big budget required.
Join us weekly as host Gloria Chou, the #1 small business PR coach, shares untraditional PR and AI visibility strategies with interviews from top-tier journalists, diverse founders, and online business experts.
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Small Business PR
Gift Guide PR: 10 Most Common Questions Answered by Shopping Editors
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🎁 Want Your Product Featured in Holiday Gift Guides?
What do shopping editors really want when they're putting together holiday gift guides?
In this episode, you'll hear shopping editors from Forbes, the New York Post, Brides, Byrdie, Brit + Co, and more answer the most common Gift Guide PR questions I get from product founders.
We cover everything from pitching pre-orders, books, gift cards, and services to whether you need to send samples, how to position products that aren't traditional gifts, and what actually catches an editor's attention.
In this episode, you'll learn:
✨ Can you pitch pre-orders for gift guides?
✨ Do journalists need product samples?
✨ Are gift cards and services good gift guide pitches?
✨ How to pitch products that aren't "gift" products
✨ Should you include statistics in your pitch?
✨ Can you mention previous media coverage?
✨ How to repitch for Valentine's Day, Mother's Day, and other seasonal gift guides.
If you're planning your holiday PR strategy or want to land more shopping features this year, this episode is packed with practical advice directly from the editors making the decisions.
Want more people to discover, trust, and buy from your business without spending thousands on ads or a PR agency?
In my free AI Visibility Masterclass, I'll show you how small business owners are using PR, media features, and credibility signals to get recommended by AI tools like ChatGPT, land press opportunities, and become the obvious choice in their industry.
Watch here:
www.gloriachoupr.com/masterclass
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