Small Business PR
For small business owners and product founders who want to land organic PR, gift guide and podcast features, and show up in AI search—without ads or agencies.
The brands getting organic media coverage now are the ones that will show up in those AI recommendations, and own AI search visibility and AEO (answer engine optimization) before it gets saturated.
Shopify, Etsy, and other shopping sites are continuously being integrated with ChatGPT, and we’re making organic PR and marketing accessible to everyday small business owners, WOC and BIPOC founders, navigating this new era of AI search and SEO.
Start pitching gift guide editors, TV and podcast hosts, and journalists all year round—so your products show up when customers search for what you sell. No PR experience, connections, or big budget required.
Join us weekly as host Gloria Chou, the #1 small business PR coach, shares untraditional PR and AI visibility strategies with interviews from top-tier journalists, diverse founders, and online business experts.
Get her free AI visibility prompts and PR training you won’t find anywhere else.
Small Business PR
Spring & Summer PR Angles That Get Your Product Featured
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Spring and summer aren’t just about good weather — they’re some of the best seasons to land PR, media features, and brand visibility.
In this episode, I break down how to tap into timely spring and summer PR angles that editors are actively looking for — and how to position your product, brand, or expertise so it actually gets picked up.
From seasonal holidays and graduations to travel, wellness, beauty, and lifestyle trends, you’ll learn how to connect your story to what’s already being covered — even if you think your business doesn’t “fit” the season.
If you’ve ever felt stuck on what angle to pitch or wondered how to stay relevant year-round, this episode will give you practical, repeatable ways to plug into trending conversations and land media coverage.
Because the truth is — there’s no “perfect” season for PR. There’s only strategy.
So grab a notebook, get inspired, and start pitching.
What You’ll Learn in This Episode:
- Why pitching year-round is key to consistent media coverage
- How to leverage seasonal PR trends, holidays, and key dates
- A simple framework to find timely, relevant story angles in any season
- How to use industry trends and expert positioning to stand out
- How to pitch your brand with confidence (even if you’re new to PR)
Resources Mentioned:
Get the AI Visibility + PR Training
Join the Small Biz PR Pros Facebook Group
DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
Connect with Gloria Chou on LinkedIn https://www.linkedin.com/in/gloriaychou
Join Gloria Chou's PR Community
https://www.facebook.com/groups/428633254951941
Additional Resources:
