Small Business PR
For any small business owner or entrepreneur who wants to get more visibility and brand recognition without any PR experiences, the Small Business PR podcast is the place for you.
With untraditional yet proven strategies to help you hack your own PR and marketing without ads or agencies, this podcast will give you a roadmap to go from unknown to legendary, regardless of how "early" or "small" your business is.
Join us every week as our host, Gloria Chou, award-winning small business PR expert to thousands of entrepreneurs worldwide, helps you uncover your roadblocks, find your press-worthy angle, and unlock your greatest potential as the purpose-driven leader you already are.
With interviews with top-tier journalists, diverse founders, and purpose-driven subject experts, this podcast will be your rocket fuel to getting your brand in front of thousands of customers who like and trust you.
The best part? You don't need to have any "industry connections" or a huge budget to position yourself as the sought-after industry authority you know you are!
Join us for the #1 PR Masterclass to learn the 3 step method to landing media features in 30 days at www.gloriachoupr.com/masterclass
Small Business PR
Why Being a Podcast Guest Should Be Your #1 Marketing Goal in 2025
In this episode of the Gloria Chou PR Podcast, Gloria dives deep into one of the biggest traps small business owners face today — PR scams and pay-to-play “features.” You know the ones: “Get featured in *40 Under 40 Innovative Entrepreneurs—fees apply.” Gloria pulls back the curtain on how to spot these fake “PR opportunities” and why they don’t give you the long-term authority, SEO, or credibility that earned media does.
After years of helping thousands of founders get featured in Forbes, Fast Company, Allure, and The New York Times — without paying a dime for placement — Gloria reveals the red flags to watch for and what real PR looks like.
What PR Isn’t — And Why It Matters
PR is not:
🚫 Paying to get featured in an “exclusive” list or award you’ve never heard of
🚫 Sending dozens of free samples just to get a mention
🚫 Paying contributors or influencers to write about you
That’s not earned media — that’s advertising. Real PR is when a journalist or editor chooses to feature you because your story, expertise, or brand serves their audience.
What PR Actually Is
✅ Earned editorial content — the kind that builds SEO, authority, and trust
✅ Relationship-driven, not transactional
✅ Long-term visibility, not one-and-done posts
Gloria breaks down why journalists want to hear from founders directly (not agencies), and how to craft your pitch using her CPR Method — Credibility, Point of View, Relevance — to stand out in their inbox.
Key Takeaways from This Episode
- How to tell the difference between earned media and pay-to-play “PR” scams
- Why paying for “exclusive” features can hurt your brand credibility
- The exact mindset shift that turns your marketing message into a newsworthy story
- How earned PR compounds over time, bringing more features, backlinks, and authority
Final Thoughts
If you’re tired of wasting money on ads or “guaranteed” features that don’t move the needle, this episode will teach you how to take control of your PR — and do it the right way.
