Small Business PR
For any small business owner or entrepreneur who wants to get more visibility and brand recognition without any PR experiences, the Small Business PR podcast is the place for you.
With untraditional yet proven strategies to help you hack your own PR and marketing without ads or agencies, this podcast will give you a roadmap to go from unknown to legendary, regardless of how "early" or "small" your business is.
Join us every week as our host, Gloria Chou, award-winning small business PR expert to thousands of entrepreneurs worldwide, helps you uncover your roadblocks, find your press-worthy angle, and unlock your greatest potential as the purpose-driven leader you already are.
With interviews with top-tier journalists, diverse founders, and purpose-driven subject experts, this podcast will be your rocket fuel to getting your brand in front of thousands of customers who like and trust you.
The best part? You don't need to have any "industry connections" or a huge budget to position yourself as the sought-after industry authority you know you are!
Join us for the #1 PR Masterclass to learn the 3 step method to landing media features in 30 days at www.gloriachoupr.com/masterclass
Small Business PR
How to Build Visibility and Confidence to Get PR for Your Small Business
In this episode of the Gloria Chou PR Podcast, Gloria shares the three essential mindsets every founder needs to get featured in top media outlets—without spending thousands on a PR agency or ads.
After helping thousands of small business owners successfully pitch themselves to outlets like Forbes, The New York Times, and Marie Claire, Gloria reveals that PR isn’t just about press—it’s about mindset, communication, and consistency.
What You’ll Learn in This Episode
1️⃣ Why PR Is Cumulative (And Why Every Pitch Counts)
Getting featured isn’t a one-time event—it’s a skill that compounds over time. Gloria explains how every pitch, follow-up, and journalist connection builds momentum, even if you don’t get a “yes” right away.
2️⃣ The $10,000-an-Hour Skill Every Founder Must Master
Outsourcing design or admin is easy—but you can’t outsource your voice. Learn why mastering your message is the most valuable asset in your business and how to use Gloria’s CPR Method (Credibility, Point of View, Relevance) to stand out to editors and producers.
3️⃣ How to Build Relationships That Create Endless Press Opportunities
PR isn’t just about features—it’s about relationships. Gloria reveals how to cultivate authentic connections with journalists, become a trusted expert source, and turn one feature into an ongoing media snowball effect.
Real Founder Stories
Hear how members of the PR Starter Pack community—like Dr. Ross Radusky and Dr. Greta—used Gloria’s system to consistently land press coverage year-round by pitching with clarity and confidence.
Key Takeaways
✅ PR success is built through mindset and momentum
✅ Your story is your most powerful marketing asset
✅ Consistency > perfection when it comes to pitching
✅ Everything you want is on the other side of the send button
If you’re ready to stop relying on social media algorithms and start getting free, organic press that builds your credibility and SEO, this episode is your roadmap.
