Small Business PR
For any small business owner or entrepreneur who wants to get more visibility and brand recognition without any PR experiences, the Small Business PR podcast is the place for you.
With untraditional yet proven strategies to help you hack your own PR and marketing without ads or agencies, this podcast will give you a roadmap to go from unknown to legendary, regardless of how "early" or "small" your business is.
Join us every week as our host, Gloria Chou, award-winning small business PR expert to thousands of entrepreneurs worldwide, helps you uncover your roadblocks, find your press-worthy angle, and unlock your greatest potential as the purpose-driven leader you already are.
With interviews with top-tier journalists, diverse founders, and purpose-driven subject experts, this podcast will be your rocket fuel to getting your brand in front of thousands of customers who like and trust you.
The best part? You don't need to have any "industry connections" or a huge budget to position yourself as the sought-after industry authority you know you are!
Join us for the #1 PR Masterclass to learn the 3 step method to landing media features in 30 days at www.gloriachoupr.com/masterclass
Small Business PR
5 Ways to Use Perplexity AI to Get Free PR and Gift Guide Features for Your Small Business
In this episode of the Gloria Chou PR Podcast, Gloria breaks down the biggest untapped opportunity for small business owners right now: using AI tools like Perplexity to get featured in media—and dominate AI search results—without hiring a PR agency.
With traditional PR agencies charging thousands per month, Gloria shows founders a faster, more affordable path to visibility. She reveals how Perplexity is reshaping how product-based businesses land press, monitor trends, and pitch journalists with strategy and precision.
The Golden Window for Small Business PR
Right now, small businesses are in a once-in-a-decade window to leverage AI-powered search visibility. Gloria explains how AI-driven search recommendations are becoming the new SEO—and why being cited in media makes you 300% more likely to be found in AI search.
By combining seasonal gift guide pitching with AI tools, founders can get featured faster than ever before.
How to Use Perplexity to Get Featured
Perplexity.ai isn’t just a search engine—it’s your new PR researcher. Gloria walks through her five-step system to use it effectively:
- Find Timely Angles – Plug in your brand name and URL to uncover trending topics and customer insights you can tie your story to.
- Research Competitors – See where similar brands are getting featured and adapt those media angles.
- Discover Gift Guide Opportunities – Identify seasonal and evergreen gift guides that are actively being written.
- Draft the Perfect Pitch – Use Gloria’s CPR Method (Credibility, Point of View, Relevance) to write compelling, journalist-ready emails.
- Monitor Industry Conversations – Stay on top of real-time trends journalists are talking about—so you can be first to pitch.
The AI-Powered PR Workflow
Gloria also shares her favorite pairing: Perplexity for research + ChatGPT for writing.
Perplexity gives you real-time insights and citations; ChatGPT turns those into polished, engaging pitches. This combo removes 90% of the time and stress founders usually spend on PR.
Why the Time Is Now
Gift guide season, the rise of AI search, and the accessibility of free tools have created the perfect storm for small businesses. Gloria calls this the “Golden Triangle of Opportunity.”
In her words:
“It’s like blogging in the early 2000s or joining TikTok before it exploded. This kind of advantage for small businesses has never happened before—and probably won’t again for another decade.”
Final Takeaway
You don’t need a publicist, samples, or paid ads to get national press.
What you do need is:
✅ Relevance
✅ Consistency
✅ Strategy
If you’re ready to get your products featured in media and show up at the top of AI search, now’s the time to start.
