Small Business PR
For any small business owner or entrepreneur who wants to get more visibility and brand recognition without any PR experiences, the Small Business PR podcast is the place for you.
With untraditional yet proven strategies to help you hack your own PR and marketing without ads or agencies, this podcast will give you a roadmap to go from unknown to legendary, regardless of how "early" or "small" your business is.
Join us every week as our host, Gloria Chou, award-winning small business PR expert to thousands of entrepreneurs worldwide, helps you uncover your roadblocks, find your press-worthy angle, and unlock your greatest potential as the purpose-driven leader you already are.
With interviews with top-tier journalists, diverse founders, and purpose-driven subject experts, this podcast will be your rocket fuel to getting your brand in front of thousands of customers who like and trust you.
The best part? You don't need to have any "industry connections" or a huge budget to position yourself as the sought-after industry authority you know you are!
Join us for the #1 PR Masterclass to learn the 3 step method to landing media features in 30 days at www.gloriachoupr.com/masterclass
Small Business PR
3 AI Rules Every Small Business Owner Should Break in 2025 (to Get Seen & Sell More)
In this solo episode of the Gloria Chou PR Podcast, Gloria breaks down the three biggest myths about using AI—especially for small business owners, women of color, and entrepreneurs who don’t consider themselves “techie.”
After being bombarded by “AI bro-marketers” and overcomplicated advice, Gloria reveals how she uses tools like ChatGPT, Perplexity, Claude, Canva, and Fathom.ai to save 15 hours a week, triple her profits, and build a deeper connection with her audience—without losing her authentic voice.
If you’ve ever felt overwhelmed by AI or unsure where to start, this episode is your permission slip to start using it, not overthinking it.
3 AI Rules You Need to Break
Forget the gatekeepers and gurus—Gloria exposes the biggest lies about AI that keep small business owners stuck:
- “You need to learn AI the right way before using it.”
Nope. Just start asking questions conversationally. Treat AI like your intern, not your boss. - “You need to buy expensive AI courses to unlock the secrets.”
Wrong again. Most of the “secrets” are already free—you just need to start exploring and asking smarter questions. - “You need to stay on top of every AI update.”
Totally false. You don’t need 10 newsletters and 5 new tools. Stick to what works and keep it simple.
Gloria’s Go-To AI Stack for Small Business Owners
Here’s what Gloria uses every day to automate, create, and stay connected—without getting lost in tech overwhelm:
- ChatGPT: For brainstorming, writing pitches, and content creation
- Perplexity: As her new “Google” for real-time insights and trend research
- Canva: For clean, shareable visuals
- Fathom.ai: For auto-recording and transcribing meetings to train AI faster
- Claude: Her personal writing and marketing CMO (replaces a $3K/month hire!)
The Real ROI of Using AI Authentically
AI isn’t replacing Gloria’s human touch—it’s amplifying it.
By using AI to create more spaciousness and presence, Gloria connects more deeply with her audience and leads with energy, not exhaustion.
She reminds listeners that knowledge isn’t the most valuable asset anymore—time is.
Final Takeaway
You don’t need to be tech-savvy to make AI work for your business.
You just need:
✅ Curiosity
✅ Simplicity
✅ The courage to start before you’re ready
When used right, AI doesn’t replace your voice—it amplifies it. Let this episode show you how.
