Small Business PR
For any small business owner or entrepreneur who wants to get more visibility and brand recognition without any PR experiences, the Small Business PR podcast is the place for you.
With untraditional yet proven strategies to help you hack your own PR and marketing without ads or agencies, this podcast will give you a roadmap to go from unknown to legendary, regardless of how "early" or "small" your business is.
Join us every week as our host, Gloria Chou, award-winning small business PR expert to thousands of entrepreneurs worldwide, helps you uncover your roadblocks, find your press-worthy angle, and unlock your greatest potential as the purpose-driven leader you already are.
With interviews with top-tier journalists, diverse founders, and purpose-driven subject experts, this podcast will be your rocket fuel to getting your brand in front of thousands of customers who like and trust you.
The best part? You don't need to have any "industry connections" or a huge budget to position yourself as the sought-after industry authority you know you are!
Join us for the #1 PR Masterclass to learn the 3 step method to landing media features in 30 days at www.gloriachoupr.com/masterclass
Small Business PR
Want To Get Booked on Podcasts? DO THIS!
In this episode of the Gloria Chou PR Podcast, I walk you through the exact, step-by-step process to pitch yourself and land podcast interviews—even if you’re just starting out, don’t have a website, or have never pitched before.
If you're a founder, expert, coach, or service-based entrepreneur looking to grow your visibility, authority, and leads—this episode is your roadmap to getting booked on podcasts without sounding self-promotional.
The Three-Step Podcast Pitching Strategy That Works
Most people overthink podcast pitching or believe they’re not “ready.” I’m here to show you how to start today using a simple, proven process:
- Build your podcast media list
- Write your pitch using the CPR Method
- Repurpose and share your interview for months of content
Why You Don’t Need Fancy Credentials to Land Podcast Interviews
You don’t need:
❌ A massive following
❌ A polished website
❌ Insider connections
What you do need:
✅ A unique story
✅ Clear speaking topics
✅ A value-driven pitch that centers the host’s audience
How to Use the CPR Method to Pitch With Confidence
CPR =
C: Credibility (who you are + your story)
P: Point of View (your unique insight or prediction)
R: Relevance (why now + why this podcast)
This is the exact method that helped me (and hundreds of entrepreneurs) get featured on 30+ podcasts—and it’s the same framework I teach inside my PR Starter Pack.
Avoid These Common Podcast Pitching Mistakes
🚫 Including “pitch,” your name, or company name in the subject line
🚫 Writing long-winded, me-focused emails
🚫 Pitching to shows that recently interviewed someone in your niche
🚫 Forgetting to follow up
Podcast Outreach Tips That Actually Work
✅ Leave a 5-star review before you pitch
✅ Reference a specific episode (not just “I love your show”)
✅ Use email tracking to see when your message is opened
✅ Follow up once a week via email and DM
How to Repurpose Your Interview for Maximum Visibility
Don’t just do the interview and disappear. I share ways to turn one podcast feature into weeks of content, including:
- Audiograms for Instagram + TikTok
- Blog posts for SEO
- Newsletter content
- Short clips for LinkedIn and YouTube
Final Takeaway
Getting featured on podcasts is one of the most powerful ways to build visibility, credibility, and connection—without ads or algorithms.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
- Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
- Join the Small Biz PR Facebook Group to get the best PR Tips
- Download the 10 ways to get free PR for your small business
- DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
- Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
