Small Business PR
For any small business owner or entrepreneur who wants to get more visibility and brand recognition without any PR experiences, the Small Business PR podcast is the place for you.
With untraditional yet proven strategies to help you hack your own PR and marketing without ads or agencies, this podcast will give you a roadmap to go from unknown to legendary, regardless of how "early" or "small" your business is.
Join us every week as our host, Gloria Chou, award-winning small business PR expert to thousands of entrepreneurs worldwide, helps you uncover your roadblocks, find your press-worthy angle, and unlock your greatest potential as the purpose-driven leader you already are.
With interviews with top-tier journalists, diverse founders, and purpose-driven subject experts, this podcast will be your rocket fuel to getting your brand in front of thousands of customers who like and trust you.
The best part? You don't need to have any "industry connections" or a huge budget to position yourself as the sought-after industry authority you know you are!
Join us for the #1 PR Masterclass to learn the 3 step method to landing media features in 30 days at www.gloriachoupr.com/masterclass
Small Business PR
How To Get Into Oprah's Favorite Things As A First Time Founder
In this powerful episode of the Gloria Chou PR Podcast, we sit down with Marcia Hacker, founder of Sauipe Swim—a sustainable, size-inclusive swimwear brand that has been featured in Oprah Daily (print + online!), BuzzFeed, and Brides.
Once skeptical and burned by traditional PR agencies, Marcia reveals how she took control of her media strategy using Gloria’s PR Starter Pack—and landed national press coverage without spending a dime on traditional PR or sending out dozens of free samples.
If you’re a product-based business owner, eCommerce founder, or indie brand looking for high-impact, cost-free press, this episode is your blueprint for media success.
How to Land Free Press by Serving Journalists, Not Selling—The CPR Pitching Method, PR Mistakes to Avoid, and a Year-Round Gift Guide Strategy
- Why pitching journalists is about serving their audience—not selling your product
- How to use LinkedIn and email tracking tools to build lasting media relationships
- The CPR pitching method to land both press features and wholesale accounts
- How to avoid the most common PR mistakes—like sample overspending or vague pitches
- A repeatable, seasonal PR system to land spots in gift guides and holiday roundups
If you’re a small business or product-based founder, you don’t need a pricey PR agency to get featured in top-tier media. Marcia Hacker’s story proves that strategic, relationship-driven pitching can land major wins—like Oprah, BuzzFeed, and Brides—without ad spend or free samples.
Focus on audience relevance, use tools like LinkedIn and email tracking, and apply the CPR method to build lasting media relationships. With a repeatable system, you can land press year-round—especially during high-ROI seasons like holiday gift guides.
Start pitching, follow up consistently, and watch your visibility grow.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
- Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
- Join the Small Biz PR Facebook Group to get the best PR Tips
- Download the 10 ways to get free PR for your small business
- DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
- Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
- Connect with Marcia & Sauipe Swim
- Website: https://www.sauipeswim.com
- Instagram: @sauipeswim
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