Small Business PR
For any small business owner or entrepreneur who wants to get more visibility and brand recognition without any PR experiences, the Small Business PR podcast is the place for you.
With untraditional yet proven strategies to help you hack your own PR and marketing without ads or agencies, this podcast will give you a roadmap to go from unknown to legendary, regardless of how "early" or "small" your business is.
Join us every week as our host, Gloria Chou, award-winning small business PR expert to thousands of entrepreneurs worldwide, helps you uncover your roadblocks, find your press-worthy angle, and unlock your greatest potential as the purpose-driven leader you already are.
With interviews with top-tier journalists, diverse founders, and purpose-driven subject experts, this podcast will be your rocket fuel to getting your brand in front of thousands of customers who like and trust you.
The best part? You don't need to have any "industry connections" or a huge budget to position yourself as the sought-after industry authority you know you are!
Join us for the #1 PR Masterclass to learn the 3 step method to landing media features in 30 days at www.gloriachoupr.com/masterclass
Small Business PR
3 Ways to Overcome The Fear of Being Seen
Want to get featured in the media but feel held back by fear, imposter syndrome, or the anxiety of being seen? In this episode of Small Business PR, I share the 3 powerful PR mindset shifts every small business owner needs to confidently show up, pitch their story, and land media coverage—without second-guessing themselves.
Whether you're a founder, solopreneur, or creative struggling with visibility fears, this episode will help you break free from the limiting beliefs keeping your brand in the shadows. Learn how to turn fear into fuel, use your story as a visibility asset, and pitch with purpose—no fancy PR background required.
How to Overcome the Fear of Visibility and Get Free Media Coverage for Your Small Business
- The 3 mindset shifts that helps you stop playing small and start pitching with purpose
- Why visibility is non-negotiable for building trust and scaling your impact
- The metaphor that will change how you see your role in your industry
- Why PR isn’t just visibility—it’s your mission in action
- How consistent, small actions can lead to massive media wins over time
You don’t need to be famous, polished, or have a PR team to start landing media coverage. By shifting your mindset around visibility and embracing your founder story, you can confidently pitch the media and secure press features that grow your brand. Your voice is the missing puzzle piece in your industry—and PR for small businesses starts with owning that. Visibility isn’t about perfection; it’s about showing up with purpose, using storytelling to build trust, and taking consistent action.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
- Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
- Join the Small Biz PR Facebook Group to get the best PR Tips
- Download the 10 ways to get free PR for your small business
- DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
- Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
