Small Business PR
For any small business owner or entrepreneur who wants to get more visibility and brand recognition without any PR experiences, the Small Business PR podcast is the place for you.
With untraditional yet proven strategies to help you hack your own PR and marketing without ads or agencies, this podcast will give you a roadmap to go from unknown to legendary, regardless of how "early" or "small" your business is.
Join us every week as our host, Gloria Chou, award-winning small business PR expert to thousands of entrepreneurs worldwide, helps you uncover your roadblocks, find your press-worthy angle, and unlock your greatest potential as the purpose-driven leader you already are.
With interviews with top-tier journalists, diverse founders, and purpose-driven subject experts, this podcast will be your rocket fuel to getting your brand in front of thousands of customers who like and trust you.
The best part? You don't need to have any "industry connections" or a huge budget to position yourself as the sought-after industry authority you know you are!
Join us for the #1 PR Masterclass to learn the 3 step method to landing media features in 30 days at www.gloriachoupr.com/masterclass
Small Business PR
New to PR? 3 Ways to Get the Media's Attention
Want to land media coverage without hiring a PR agency, paying for ads, or having industry connections? In this episode, PR expert Gloria Chou shares the exact framework that has helped thousands of small business owners get featured in Forbes, The New York Times, Marie Claire, and more—without spending a cent.
You’ll discover the 3 C’s of cold pitching—Consideration, Compliment, and Confidence—and how to use them to write pitches that actually get opened, read, and responded to. Whether you're launching a product, pitching a story, or building brand visibility, these tips work—even if you're just starting out.
✅ How to Pitch Journalists: Master the 3 C’s to Get Free Press and Stay on Trend
- How to use the 3 C’s of pitching: Consideration, Compliment, and Confidence
- How to find the right journalist for your niche using free PR tools
- Why subject lines matter—and how to write one like a headline
- How to use specific compliments to build journalist relationships
- How to show up with confidence as a solution—not as someone begging for attention
- How to pitch seasonally and stay relevant with trending topics
You don’t need ads, connections, or a blue check to get featured in top media. What you need is a PR strategy rooted in empathy, relevance, and confidence. In this episode, Gloria Chou reveals how to write cold pitches that convert—so you can land press, grow your brand, and get seen as the expert you are.
Whether you’re launching a product or scaling a service, this episode gives you the tools to pitch smarter and win media coverage—without paying for PR.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass (https://learn.gloriachoupr.com/masterclassbygloria) .
• Watch the #1 PR Secrets Masterclass (http://gloriachoupr.com/masterclass?utm_source=small-business-pr&utm_medium=podcast&utm_term=&utm_content=masterclass&utm_campaign=masterclass) to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.link (https://www.linkedin.com/in/gloriaychou)
• CPR Pitch Framework (Credibility, POV, Relevance) https://gloriachoupr.com/1
• Source of Sources – HARO Alternative https://gloriachoupr.com/1
• Perplexity AI – Journalist Research Tool http://perplexity.ai
