Small Business PR
For any small business owner or entrepreneur who wants to get more visibility and brand recognition without any PR experiences, the Small Business PR podcast is the place for you.
With untraditional yet proven strategies to help you hack your own PR and marketing without ads or agencies, this podcast will give you a roadmap to go from unknown to legendary, regardless of how "early" or "small" your business is.
Join us every week as our host, Gloria Chou, award-winning small business PR expert to thousands of entrepreneurs worldwide, helps you uncover your roadblocks, find your press-worthy angle, and unlock your greatest potential as the purpose-driven leader you already are.
With interviews with top-tier journalists, diverse founders, and purpose-driven subject experts, this podcast will be your rocket fuel to getting your brand in front of thousands of customers who like and trust you.
The best part? You don't need to have any "industry connections" or a huge budget to position yourself as the sought-after industry authority you know you are!
Join us for the #1 PR Masterclass to learn the 3 step method to landing media features in 30 days at www.gloriachoupr.com/masterclass
Small Business PR
5 Ways to Increase Revenue This Holiday Season with Tracy Matthews
The holidays are a great time to make extra sales and you'll hear 5 PROVEN ways you can increase revenue without ads or social media with simple actionable steps you can take today!
Here’s What We Cover In the Episode and More:
- Definition and importance of AOV (Average Order Value) in increasing sales
- Avoid underpricing and set proper markups
- Upselling complementary items
- Bundling best-sellers
- Offering customization options
- Free shipping thresholds
- Gift-with-purchase offers
- Tiered discounts (Buy More, Save More)
- Manual text outreach to thank and upsell
- Attract quality buyers without over-discounting
- Tracy’s podcasts and book for more strategies
This holiday season, don’t just sell—strategize! Tracy Matthews reveals five genius revenue-boosting hacks: upsell like a pro, bundle for irresistible deals, and sprinkle in some personalized magic. Ditch discounts and focus on perceived value to attract premium buyers who love what you offer. Remember, a little creativity and human touch go a long way to turning shoppers into loyal fans!
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
- Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
- Join the Small Biz PR Facebook Group to get the best PR Tips
- Download the 10 ways to get free PR for your small business
- DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
- Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
- Visit Tracy Matthews’ social media pages:
- Website: https://tracymatthews.com/
- Instagram: https://www.instagram.com/tracymatthewsny/?hl=en and https://www.instagram.com/flourish_thrive/reel/DCCxRfKhaTg/comment-secret-to-get-access-to-our-sales-on-repeat-private-podcast-which-launch/
- LinkedIn: linkedin.com/in/tracymatthewsofficial
- Book: https://desiredbrandeffect.com/
- Podcast: https://pod.link/1050430716
- Private Podcast:
