Small Business PR
For small business owners and product founders who want to land organic PR, gift guide and podcast features, and show up in AI search—without ads or agencies.
The brands getting organic media coverage now are the ones that will show up in those AI recommendations, and own AI search visibility and AEO (answer engine optimization) before it gets saturated.
Shopify, Etsy, and other shopping sites are continuously being integrated with ChatGPT, and we’re making organic PR and marketing accessible to everyday small business owners, WOC and BIPOC founders, navigating this new era of AI search and SEO.
Start pitching gift guide editors, TV and podcast hosts, and journalists all year round—so your products show up when customers search for what you sell. No PR experience, connections, or big budget required.
Join us weekly as host Gloria Chou, the #1 small business PR coach, shares untraditional PR and AI visibility strategies with interviews from top-tier journalists, diverse founders, and online business experts.
Get her free AI visibility prompts and PR training you won’t find anywhere else.
Small Business PR
Latest Episodes
How to Get Your Products Featured in Gift Guides & the Media (Part 2)
Want to get your product featured in magazines, holiday gift guides, and online publications like Oprah’s Favorite Things, BuzzFeed, ELLE, and more?In this popular episode, I’m sharing 10 of the best ways product-based...
How to Get Your Products Featured in Gift Guides & the Media (Part 1)
Want to get your product featured in gift guides, magazines, product roundups, and “best of” lists without paying for ads or hiring a PR agency?In this episode of the Small Business PR Podcast, Gloria Chou shares 10 proven ways pr...
How to Use Perplexity AI for PR: 5 Ways to Get Media & Gift Guide Features
Want to get featured in gift guides, media roundups, and online publications without paying thousands of dollars for a PR agency?In this episode of the Small Business PR Podcast, PR expert Gloria Chou shares 5 practical ...
Affiliates, Samples + Gift Guide PR with Shopping Editor Neha Tandon
Want to get your product featured in holiday gift guides, shopping roundups, and major publications — but aren't sure whether you need affiliate links, free samples, or an existing relationship with an editor?In this episode of the Sm...
SEO vs AEO vs GEO: How to Get Your Products Found by Google and AI in 2026
SEO Isn’t Enough: How to Get Your Small Business Found + Recommended by AIYour next customer may not find you on Instagram or even traditional Google search. They may ask ChatGPT or another AI tool what to buy—and your brand needs...
