Small Business PR
For small business owners and product founders who want to land organic PR, gift guide and podcast features, and show up in AI search—without ads or agencies.
The brands getting organic media coverage now are the ones that will show up in those AI recommendations, and own AI search visibility and AEO (answer engine optimization) before it gets saturated.
Shopify, Etsy, and other shopping sites are continuously being integrated with ChatGPT, and we’re making organic PR and marketing accessible to everyday small business owners, WOC and BIPOC founders, navigating this new era of AI search and SEO.
Start pitching gift guide editors, TV and podcast hosts, and journalists all year round—so your products show up when customers search for what you sell. No PR experience, connections, or big budget required.
Join us weekly as host Gloria Chou, the #1 small business PR coach, shares untraditional PR and AI visibility strategies with interviews from top-tier journalists, diverse founders, and online business experts.
Get her free AI visibility prompts and PR training you won’t find anywhere else.
Small Business PR
Latest Episodes
How to Pitch Your Product for Gift Guides
Want to get your product featured in a holiday gift guide, shopping roundup, or product recommendation article?In this episode, Gloria Chou sits down with shopping editor and journalist Emily Cieslak to break down what actually ma...
How to Get Your Product Featured in Gift Guides: Your Most Common Questions Answered
Want to get your product featured in holiday gift guides, product roundups, and online magazines — without paying for ads or hiring a PR agency?In this episode of the Small Business PR Podcast, PR expert Gloria Chou breaks down ho...
How to Get Your Product Featured in Gift Guides: PR Dos & Don’ts
Want to get your product featured in holiday gift guides, product roundups, and online publications?In this episode, PR coach Gloria Chou breaks down how small business owners and product-based brands can pitch journalists and ...
How to Make More Product Sales This Q4 with Jacqueline Snyder
How do you prepare your product-based business for Q4 before the holiday rush begins? In this episode, Gloria Chou talks with Jacqueline Snyder, founder of The Product Boss, about using slower months to audit your bestsellers, identify y...
